DeGroote School of Business
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Influencing for Change

Register for course

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April 18, 2024

9:00 am


Ron Joyce Centre

Time Commitment

7.5 hours


$895 + HST

Course Overview

Like it or not we are all in sales now. – Dan Pink, Author & Thought Leader

Influencers have the power to affect the thinking, behaviour, and decisions of others because of
their breadth of knowledge, skills, and strength of connection.
An “influencer” can build a stronger case for change because they are “Trusted Advisors”.
Influencing with integrity to help others to make behavioural changes is an art. But there’s a
science to understanding how you go about it.

Topics include:
• The shifting nature of leadership competencies in the new never normal.
• Non-selling selling is a part of everyone’s job now.
• Leveraging the social brain to build trust and understanding.
• The science behind genuine influence and change resistance.
• How to use change models, change tools and the “dos and don’ts” of creating a
compelling change narrative.

Intended For

Open-minded, and forward-thinking leaders who are looking to influence with integrity.

Program Date

Program Starts: April 18, 2024

Time: 9:00 am to 4:30 pm

Course Outcomes

By the end of this workshop, participants will:

• Gain a deeper insight into how demographic, social, structural and technological shifts are impacting a rapidly changing work landscape.
• Learn what the science tells us about why we resist change, especially now.
• Discover how to use the new ABCs to “move” others and manage ourselves.
• Better understand how behavioural needs and preferences help or hinder our ability to build trust, rapport, credibility and psychological safety.
• Access evidence-based tools and test drive a change narrative.
• Walk away with a “Change Canvas” to better prepare for their next change initiative.


Courses can be customized to meet your organization’s specific needs and can be delivered from anywhere in Ontario.


Monique Armstrong

Monique Armstrong

Assistant Clinical Professor (Adjunct), Psychiatry & Behavioural Neurosciences

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