DeGroote School of Business

Paul Tedesco

Instructor: EMBA & President: TrackDDB

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A 25-year marketing industry veteran, Paul Tedesco has spent his career focusing on using data, technology and analytics to enable companies to build more efficient communications with customers and employees. Paul currently heads up the North American operations of Track DDB, a leading digital, data, technology and analytics agency focusing on delivering connected experiences for some of the world’s best brands.

Paul Tedesco (MBA, DeGroote School of Business, McMaster University) has been an instructor in Marketing at the MBA and EMBA level for over 15 years. Paul’s area of focus is in Value Creation specifically in the Data, Technology and Analytics area and he has been and instructor in Brand Management, Customer Value Creation and Data