Digital Marketing for SMB Growth

Build a Strong Digital Foundation. Make Smarter Marketing Decisions.

Move from fragmented, risky digital marketing experiments to a clear, structured, ROI-oriented approach. A practical microcredential designed for small and medium-sized businesses.

Woman in business clothes smiling while working on a tablet

Who this microcredential is for

SMB owners and founders

(5–50 employees)

Senior managers

responsible for growth and promotion

Marketing managers

at small companies or non-profits wearing multiple hats

Entrepreneurs

launching or scaling their digital presence

No prior digital marketing expertise is required.

Why this course matters

Many SMBs struggle with:

Limited marketing budgets and internal expertise
Overwhelming choices across platforms and agencies
Difficulty linking marketing activity to real business outcomes
Uncertainty about whether current spending is actually working

This microcredential helps you replace guesswork with structure, clarity, and confidence — so digital marketing becomes a strategic asset, not a cost center.

What you will learn

What you’ll learn to do:

Understand how digital channels fit together in a marketing funnel
Interpret metrics that actually reflect performance and ROI
Make informed decisions about budgets, platforms, and vendors
Evaluate agency or consultant recommendations with confidence

You’ll also earn a recognized microcredential signaling practical digital marketing competence.

You’ll get a practical understanding of how major digital marketing components work together, including:

The digital marketing funnel and key ROI concerns
Website optimization, user experience, and conversion
Web analytics and performance tracking with Google Analytics
Search engine optimization (SEO) fundamentals
Pay-per-click advertising and campaign optimization
Social media marketing and content strategy
Paid social advertising across major platforms
Influencer marketing principles and metrics
Email marketing and automation tools
Google Business and customer review management

The focus is on principles, metrics, and decision-making, not platform-specific tricks.

Course information

Course structure

The course is delivered in a flexible, asynchronous format designed for busy business leaders:

Short video lectures (3–5 minutes each)
Embedded quiz questions to reinforce learning
Practical tools and reference resources
Continuous intake—learn at your own pace

Hands-on components

During the course you will:

Review and improve a sample website using real analytics data
Evaluate and refine a sample digital advertising campaign
Apply concepts directly to your own business context

One-to-one expert consultation

A distinctive feature of this microcredential is personalized support.

You’ll receive a one-on-one consulting session with an experienced digital marketing professional to:

Discuss your specific business challenges
Review your digital marketing strategy
Receive guidance on launching or optimizing a trial campaign

This helps you apply what you’ve learned directly to your business.

Details

Format: Asynchronous, online learning
Time commitment: Flexible, self-paced
Intake: Continuous
Cost: $500

Ready to strengthen your digital marketing foundation?

Digital Marketing for SMB Growth equips you with the clarity, tools, and expert guidance needed to turn digital marketing into sustainable business growth.

Get in touch

Use this form to let us know you’re interested in our microcredentials. We’ll follow up by email with more information.