AI Essentials for Marketing Professionals

A practical microcredential that teaches hands-on AI tools to help marketers save time, improve decision-making, and deliver better results.

Who this microcredential is for

Marketers & communicators

Build practical AI skills to work more efficiently, improve insights, and strengthen marketing decision-making.

Students & early-career pros

Gain hands-on experience using AI tools in real marketing contexts, with guided projects and feedback.

Program at a glance

AI Essentials for Marketing Professionals

Confidently apply AI to real marketing work—content, research, and optimization.

Format & time: Fully online; live sessions + video lessons + practice assignments.
10–15 hours.
Curriculum highlights: AI fundamentals; AI-driven content (text/image/video); research & competitive
analysis; applying AI to websites/SEO, ads, social, and email.
Outcome: Practical skills to select and apply tools that boost productivity, creativity, and
decision-making.
Cost: $500

Why choose DeGroote Executive Education

University-backed, recognized credentials

Applied, expert-led learning you can use immediately at work

Flexible delivery for busy professionals (fully online; some live sessions)

Let’s get started

Use this form to let us know you’re interested in our microcredentials. We’ll
follow up by email with more information.

Article

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DeGroote launches AI Marketing Microcredential as adoption of AI in industry grows

McMaster University’s DeGroote School of Business has launched AI Essentials for Marketing Professionals, a hands-on microcredential designed to equip marketers with practical skills as artificial intelligence reshapes the profession.

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