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Build job-ready digital & AI skills—fast

Flexible, online microcredentials from the DeGroote School of Business.

Talk to Our Team

Who these microcredentials are for

Marketers & communicators

Grow modern digital and AI capabilities to elevate campaigns and reporting.

SMB & non-profit leaders

Gain practical, immediately useful skills across web, social, ads, and email.

Students & early-career pros

Build portfolio-ready experience with guided projects and feedback.

Programs at a glance

Digital Marketing for Small-Medium Business Growth

Build a practical digital foundation—then complete a capstone that directly
benefits your organization.

Format & time
Fully online; video lessons + AI coaching + practice assignment + one-on-one consultation.
15–20 hours.
Capstone
Audit current digital marketing efforts and develop an improvement plan with personalized mentor feedback and a one-on-one consultation.
Who it’s for
Founders/managers of SMBs and not-for-profits.
Cost
$500
Enroll

AI Essentials for Marketing Professionals

Confidently apply AI to real marketing work—content, research, and optimization.

Format & time
Fully online; live sessions + video lessons + practice assignments.
10–15 hours.
Curriculum highlights
AI fundamentals; AI-driven content (text/image/video); research & competitive
analysis; applying AI to websites/SEO, ads, social, and email.
Outcome
Practical skills to select and apply tools that boost productivity, creativity, and
decision-making.
Cost
$500
Enroll

Why choose DeGroote Executive Education

  • University-backed, recognized credentials
  • Applied, expert-led learning you can use immediately at work
  • Flexible delivery for busy professionals (fully online; some live sessions)

How it works

  1. Choose your microcredential (we can help).
  2. Complete online modules (plus live sessions for AI Essentials).
  3. Finish your capstone/assignment and get personalized feedback.
  4. Earn your DeGroote microcredential.

Let’s get started

Use this form to let us know you’re interested in our microcredentials. We’ll
follow up by email with more information.