DeGroote School of Business
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Certificates and microcredentials

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Certificates and microcredentials to keep your skills sharp

Increase your impact and advance your career goals with flexible, lifelong learning at DeGroote. Access blended, online, hybrid and asynchronous options in fields such as AI, digital strategy and equity-based leadership. Learn from industry experts, collaborate with peers and balance your work-life-learning needs—on your schedule.

Our certificates and microcredentials leverage online modalities and purpose-built spaces like the McLean Centre for Collaborative Discovery and the Ron Joyce Centre in Burlington.

About your options

Graduate Certificate in Data Science, Applied AI and Organizational Leadership

Advance your career with the skills to lead in a world shaped by data and artificial intelligence.

This university-accredited academic graduate certificate is designed for professionals who want to drive innovation, improve decision-making and lead meaningful change within their organizations. The program focuses on real-world application, helping you build a strong foundation in both the technical and strategic aspects of data and AI.

Throughout the program, you will explore essential topics including AI fundamentals, data analytics, responsible AI practices and change leadership. A blend of hands-on projects, case studies and industry-aligned content ensures that you graduate with the practical knowledge needed to implement a personalized AI and data strategy in your workplace.

You will gain the ability to:

  • Understand and apply key AI and data science concepts
  • Design strategies that align AI initiatives with organizational goals
  • Integrate ethical considerations into AI adoption
  • Lead teams through digital transformation and innovation

This certificate is ideal for working professionals and aspiring leaders who are looking to increase their impact and stay competitive in an evolving digital landscape. You will be encouraged to develop projects that can be implemented immediately, creating real value for your organization while advancing your own expertise.

Build the confidence to lead with data and discover how this graduate certificate can help you harness the power of AI for long-term success.

Data Science, Applied AI and Organizational Leadership

Credential: Graduate Academic Certificate

Who you are:  Mid-to-Senior level professional

Admission requirement:  Honours Bachelor Degree, recommended average of B+ (8.5/12 GPA) but all applications welcome

Courses:

  • Strategic Leadership with Data & AI
  • Leveraging AI for Organizational Leadership
  • Students select one elective from the following two courses:
    • Business Data Fundamentals (Cloud)
    • AI Foundations for Business

Time commitment:

  • Students will complete three courses
  • Each course is about 20 hours of synchronous and asynchronous/ self-paced learning
  • The Certificate is offered in Winter (January 15 start) Summer (May 15 start) and Fall (September 15 start).
  • Students complete the certificate within a four-month window (Winter term, Summer term, Fall term).

Format:

  • Hybrid (online, with one residency during January, May, or September)
  • The in-person residency will be hosted at the Ron Joyce Centre, in Burlington.  Please reach out if online accommodations are required.

Evaluation: The grades for each course will be based on a combination of participation, quizzes, and assignments

Cost: $4,999.00

Three 2-unit courses (each 20 hours) are completed in a single term.

Two required courses are GC700 and GC701 and one elective from GC702 or GC703.

Strategic Leadership with Data & AI (GC700)

GC700 is a required course.  It includes a 2-day residency at the Ron Joyce Center.

Learning outcomes:

  • Build and present a real-world data and AI strategy
  • Align teams using OKRs and KPIs
  • Redesign workflows for AI-supported decision-making
  • Analyze use cases across industries

Leveraging AI for Organizational Leadership (GC701)

GC701 is a require course that is delivered fully online through synchronous and asynchronous lessons and small group coaching.  By the conclusion of the course, students will be able to:

  • Use generative AI and AI assistants for planning and productivity
  • Apply AI tools to real organizational tasks
  • Develop a working leadership toolkit based on your AI strategy
  • Lead teams through AI-integrated change

This course is delivered fully online with a mix of live and on-demand content. All courses taught by Dr. Ryan Tessier.

Business Data Fundamentals on Cloud Computing Services (GC702)

GC702 is one of two elective options.  By the conclusion of the course, students will be able to:

  • Apply technical skills to implement a data-first strategy
  • Use cloud platforms and dashboards for real-time insights
  • Manage structured and unstructured data
  • Build fluency in modern data tools and architectures

This course is delivered fully online with a mix of live and on-demand content. All courses taught by Dr. Ryan Tessier.

AI Foundations for Business (GC703)

GC703 is one of two elective options.  By the conclusion of the course, students will be able to:

  • Execute an AI-first strategy using real tools and workflows
  • Understand AI model design, deployment and governance
  • Test and evaluate machine learning solutions
  • Lead AI adoption with confidence and ethical awareness

This course is delivered fully online with a mix of live and on-demand content. All courses taught by Dr. Ryan Tessier.

Dr. Ryan Tessier is a technology strategist, educator and senior leader in Canada’s energy sector. With a PhD in mathematics focused on machine learning and quantum systems, he helps professionals turn AI and data into tools for leadership, strategy and transformation.

Dr. Tessier has led national training initiatives including the Microsoft Canada Digital Skills program and is known for making complex concepts accessible and actionable.

Microcredentials

Equity-Based Co-Creation (EqCC) Microcredential Series

Build practical skills quickly with stackable microcredentials focused on real-world application. The EqCC series covers equity-based co-creation:

  • Course 1:  Equity-Based Co-Creation (EqCC) Ambassador
  • Course 2: Equity-Based Co-Creation (EqCC) Coach
  • Course 3: Equity-Based Co-Creation (EqCC) Experience Advisor

Designed for established and emerging leaders, front-line service providers, and those with lived/living experience navigating systemic barriers, each microcredential offers targeted learning to help you drive inclusive, impactful change in your workplace.

These microcredentials are a great fit for:

  • Working professionals
  • Public sector and nonprofit leaders
  • Marketing and digital communication teams
  • Equity-focused changemakers
  • Organizations seeking to expand the skillset of their employees

Credential: Microcredential

Who you are: public and/or Not-For-Profit service providers, people with lived/living experience, students, researchers, community leaders and decision makers seeking foundational knowledge and skills in equity-based co-creation.

Admission requirement:  no admission requirements

Time commitment: the course takes 4-6 hours

Format: program delivered fully online and asynchronously, allowing participants to complete training modules at their own pace from any location.

Evaluation: participants’ understanding will be evaluated through ongoing knowledge checks embedded throughout the program. These short assessments ensure comprehension and reinforce key concepts. At the end of the program, participants will complete a final assignment: a Personal Action Plan. This comprehensive reflection includes:

  • Writing a positionality statement
  • Reflecting on stereotypes and historical harms that may impact communities within their personal or professional networks
  • Developing a plan for advocacy, allyship, and meaningful connection

This final component encourages participants to apply what they’ve learned in a way that’s both personal and actionable.

Cost: $250.00

Enroll now

Credential: Microcredential

Who you are:  this program is designed for current and aspiring practitioners, community advocates, and leaders who intend to facilitate co-design and collaborative service innovation initiatives.

Admission requirement: must have completed EqCC Ambassador

Time commitment: 20-25 hours to complete over a 9–10 week period

Format: the program is delivered entirely online and includes a blend of synchronous (live, scheduled) and asynchronous (self-paced) activities. This flexible format allows participants to engage in real-time discussions and collaborative sessions, while also completing coursework, reflections, and learning modules on their own schedule.

Evaluation: participant learning will be assessed through a combination of reflective and applied assignments, including:

  • Participation in moderated discussion board (weeks 3–6)
  • Report on EqCC group experience (week 9)
  • Personal Action Plan submission (written or video) summarizing how they applied/would apply principles of EqCC within a health/social service setting (week 10)

These assessments are designed to encourage critical reflection, peer engagement, and practical application of equity concepts.

Cost: $750.00 

Who you are:  this program is intended for individuals with lived or living experience of systemic inequities, including but not limited to caregivers, patient partners, and those directly impacted by barriers within health, social, or public service systems.

Admission requirement: must have completed EqCC Ambassador

Time commitment: 10–15 hours to complete over a 9–10 week period 

Format: the program is delivered entirely online and includes a blend of synchronous (live, scheduled) and asynchronous (self-paced) activities. This flexible format allows participants to engage in real-time discussions and collaborative sessions, while also completing coursework, reflections, and learning modules on their own schedule.

Evaluation: Similar to EqCC Coach, assessments include:

  • Participation in moderated discussion board
  • Reflection on EqCC group experience (week 9)
  • Personal Action Plan submission (written or video) summarizing how they plan to apply the learning

These assessments are designed to encourage critical reflection, peer engagement, and practical application of equity concepts.

Cost: $500.00

Digital marketing microcredentials

Prepare for the digital-first future of work. As organizations embrace digital transformation, the demand for marketing professionals skilled in modern tools and techniques continues to grow. This microcredential series is designed to help working professionals and job seekers build practical expertise in digital strategy, data-driven marketing and AI-powered solutions. Available courses are:

  • Digital Marketing for Small-Medium Business Growth
  • AI Essentials for Marketing Professionals

Gain in-demand skills in:

  • Web design
  • Digital analytics
  • Social media strategy
  • AI applications in marketing
  • Hyper-targeting and personalization

Credential: Microcredential

Who you are: founders and managers of small and medium-sized companies and not-for-profit institutions

Admission requirement: no admission requirements, open to all

Description: by the end of this microcredential, learners should be able to:

  • Understand the core principles and essential concepts of digital marketing and their relevance to business growth and transformation.
  • Develop foundational knowledge of key digital communication and promotion channels—including websites, social media, digital advertising, and email marketing—by exploring how these channels operate, common business practices, essential performance metrics, and key success factors.
  • Gain a working understanding of commonly used digital marketing tools, such as web analytics platforms (e.g., Google Analytics), digital advertising managers (e.g., Google Ads, Meta Ads), and email marketing systems.
  • Understand how to integrate digital marketing channels with traditional marketing approaches to build a cohesive, multi-channel communication strategy.

Time commitment: 15 – 20 hours

Format: this course includes online video lectures and practice questions, supported by an AI coaching platform to help reinforce learning and build confidence.

After completing the core content, learners will apply their knowledge through a comprehensive capstone project. This project involves conducting an audit of their own website and developing a monthly digital promotion plan tailored to their business needs.

Each learner will receive personalized feedback from a dedicated mentor, who will review their project report and conduct a one-on-one consultation — effectively offering a free digital marketing coaching session for small businesses.

Evaluation: learners must first complete all online practice questions to unlock the final project. Once the project is submitted, they may book a one-on-one session with a mentor. The mentor will review and evaluate the project, provide personalized feedback, and determine whether the learner has successfully met the course requirements to complete and pass the program.

Cost: $500.00

Enroll now

Credential: Microcredential

Who you are: this course is designed for current and aspiring marketing professionals, including early-career marketers, business owners, entrepreneurs, and students pursuing studies in marketing, communications, or related fields.

Admission requirement: no admission requirements, open to all

Description: the curriculum will include:

  • Fundamentals of AI and commonly used tools in digital marketing
  • AI-driven content generation and optimization for text, image, and video
  • AI-powered marketing research and competitive analysis
  • AI-application skills in website optimization, SEO, digital advertising, social media marketing, and email marketing

This microcredential will equip learners with both the knowledge and practical skills to confidently select and apply AI tools to real-world marketing tasks—enhancing their productivity, creativity, and strategic decision-making.

Time commitment: 10 – 15 hours

Format: the program is delivered fully online and combines synchronous lectures—where participants can engage live with instructors and peers—with practice assignments that reinforce learning and allow participants to apply concepts in real-world scenarios. This blended approach ensures both interactive learning and hands-on skill development at a flexible pace.

Evaluation: Assignment to be set by the instructor.

Cost: $500.00

Enroll now

Upcoming program dates and details  

Hybrid

Data Science, Applied AI & Organizational Leadership – Graduate Academic Certificate for mid-to-senior professionals. Three hybrid courses (20 hrs. each) with synchronous, asynchronous, and a required two-day residency.  Certificate begins Jan 15, 2026 at the Ron Joyce Centre. The two-day residency will run on January 30-31, 2026. Evaluation via participation, quizzes, and assignments. Complete the course by April, 2026.

Cost: $4,999, Scholarships available.

Online

EqCC AmbassadorMicrocredential for public/NFP service providers, students, researchers, community leaders, and those with lived/living experience seeking foundational equity-based co-creation skills. Fully online, asynchronous, 4–6 hours. Evaluated via knowledge checks and a final Personal Action Plan reflecting positionality, historical harms, and advocacy strategies.

Cost: $250

Enroll now

Online

Digital Marketing for Small-Medium Business Growth – Microcredential for founders and managers of small/medium businesses and not-for-profits. No admission requirements. Fully online, 15–20 hours including video lectures, AI-supported practice questions, and a capstone project auditing your website and creating a monthly digital promotion plan. Personalized mentor feedback and one-on-one consultation included. Evaluation based on practice completion and project review.

Cost: $500

Enroll now

Online

AI Essentials for Marketing Professionals – Microcredential for current and aspiring marketers, business owners, entrepreneurs, and students. Fully online, 10–15 hours with live lectures and practice assignments. Covers AI fundamentals, content generation, marketing research, and application in SEO, social media, advertising, and email marketing. Learners gain practical skills to apply AI tools in real-world marketing. Evaluation via instructor-assigned project.

Cost: $500

Enroll now

Get connected and learn more about our offerings

Why DeGroote?

  • University-backed, recognized credentials
  • Applied, real-world learning led by experts in their field
  • Flexible delivery formats
  • Designed for working professionals
  • Access to DeGroote’s newest state-of-the-art facility, the MacLean Centre for Collaborative Discovery and its purpose-built Professional Programs space, the Ron Joyce Centre in Burlington.

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Have a question?

Our dedicated team is available to help answer your questions. Get in touch and we will get back to you as soon as possible.

upskill@mcmaster.ca
905-525-9140 x24277

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