Increase your impact and advance your career goals with flexible, lifelong learning at DeGroote. Access blended, online, hybrid and asynchronous options in fields such as AI, digital strategy and equity-based leadership. Learn from industry experts, collaborate with peers and balance your work-life-learning needs—on your schedule.
Our certificates and microcredentials leverage online modalities and purpose-built spaces like the McLean Centre for Collaborative Discovery and the Ron Joyce Centre in Burlington.
Advance your career with the skills to lead in a world shaped by data and artificial intelligence.
This university-accredited academic graduate certificate is designed for professionals who want to drive innovation, improve decision-making and lead meaningful change within their organizations. The program focuses on real-world application, helping you build a strong foundation in both the technical and strategic aspects of data and AI.
Throughout the program, you will explore essential topics including AI fundamentals, data analytics, responsible AI practices and change leadership. A blend of hands-on projects, case studies and industry-aligned content ensures that you graduate with the practical knowledge needed to implement a personalized AI and data strategy in your workplace.
You will gain the ability to:
This certificate is ideal for working professionals and aspiring leaders who are looking to increase their impact and stay competitive in an evolving digital landscape. You will be encouraged to develop projects that can be implemented immediately, creating real value for your organization while advancing your own expertise.
Build the confidence to lead with data and discover how this graduate certificate can help you harness the power of AI for long-term success.
Build practical skills quickly with stackable microcredentials focused on real-world application. The EqCC series covers equity-based co-creation:
Designed for established and emerging leaders, front-line service providers, and those with lived/living experience navigating systemic barriers, each microcredential offers targeted learning to help you drive inclusive, impactful change in your workplace.
These microcredentials are a great fit for:
Prepare for the digital-first future of work. As organizations embrace digital transformation, the demand for marketing professionals skilled in modern tools and techniques continues to grow. This microcredential series is designed to help working professionals and job seekers build practical expertise in digital strategy, data-driven marketing and AI-powered solutions. Available courses are:
Gain in-demand skills in:
Data Science, Applied AI & Organizational Leadership – Graduate Academic Certificate for mid-to-senior professionals. Three hybrid courses (20 hrs. each) with synchronous, asynchronous, and a required two-day residency. Certificate begins Jan 15, 2026 at the Ron Joyce Centre. The two-day residency will run on January 30-31, 2026. Evaluation via participation, quizzes, and assignments. Complete the course by April, 2026.
Cost: $4,999, Scholarships available.
EqCC Ambassador – Microcredential for public/NFP service providers, students, researchers, community leaders, and those with lived/living experience seeking foundational equity-based co-creation skills. Fully online, asynchronous, 4–6 hours. Evaluated via knowledge checks and a final Personal Action Plan reflecting positionality, historical harms, and advocacy strategies.
Cost: $250
Digital Marketing for Small-Medium Business Growth – Microcredential for founders and managers of small/medium businesses and not-for-profits. No admission requirements. Fully online, 15–20 hours including video lectures, AI-supported practice questions, and a capstone project auditing your website and creating a monthly digital promotion plan. Personalized mentor feedback and one-on-one consultation included. Evaluation based on practice completion and project review.
Cost: $500
AI Essentials for Marketing Professionals – Microcredential for current and aspiring marketers, business owners, entrepreneurs, and students. Fully online, 10–15 hours with live lectures and practice assignments. Covers AI fundamentals, content generation, marketing research, and application in SEO, social media, advertising, and email marketing. Learners gain practical skills to apply AI tools in real-world marketing. Evaluation via instructor-assigned project.
Cost: $500
Enroll now
Our dedicated team is available to help answer your questions. Get in touch and we will get back to you as soon as possible.
upskill@mcmaster.ca
905-525-9140 x24277
