Inside The Mind Of The CMO: Webinar Series

Both expectations of and opportunities for CMOs and marketing leaders are shifting.  CEOs and other C-suite executives are looking for strategic marketing leaders to provide data-driven insight, contribute to strategic business discussions, and demonstrate how marketing drives growth.

This five part session has been designed for marketing leaders (and aspiring marketing leaders) to better understand what leading CMOs are thinking about, strategies they are doubling down on and issues they are wrestling with inside their organizations.

Join us for a 5 part webinar series hosted by Jan Kelley CEO, Chantel Broten, and Director of McMaster’s Masters of Communication Management, Dr.Terence Flynn. During each 60 minute session, you’ll hear from an esteemed live panel of Canadian marketing leaders about challenges they are facing as marketing leaders and actions they are taking to win.

You’ll leave inspired to create change and test the boundaries of what’s possible as you drive both brand and business growth in your organization.

Session 1: Driving Growth – Wednesday, September 23rd

Leading CMOs are taking ownership and accountability for driving company growth.  They are exploring alternative sources of revenue and are viewing growth as a discipline versus a simple objective.  Join us to hear what marketing leaders are doing to drive growth and as a result, take a seat at the executive table.

Panelists:

• Maria Sotra – VP Marketing Geotab, MCM*
• Mike Hicks – CMO Igloo Software
• Goodwin Gibson – CMO Plan Canada

Session 2: Building Purpose Led Organizations –  Wednesday, October 14th

The data is clear – customers and employees are more loyal to purpose-driven brands.  Leading CMOs are building purpose led organizations to bring trust and humanity back to brands.  Join us to learn how marketing leaders are shaping company aspirations beyond the products and services they sell.

Panelists:

• Rob Assimakopoulos – CMO CIBC
• Kristina Schaefer – Head of Petro-Canada Brand Loyalty
• Ian Adler – CMO PepsiCo Foods Canada
• Sandra Sanderson – SVP Marketing Sobeys

Session 3: Taking Ownership of Customer Experience – Wednesday, October 28th

All roads lead to customer experience. Many businesses already have established the foundation for providing great experiences but leading CMOs are working to deliver a next level experience by leveraging technologies such as AI and ML.  Join us to learn how marketing leaders are driving digital transformation to reimagine the customer experience.

Panelists:

• Mangala Rao-D’sa – Vice President Marketing, Category & Digital Experience at Second Cup, DeGroote MBA Digital Transformation*
• Ilda Dinis – Senior Vice President, Customer Experience, Marketing & Innovation at Northbridge Financial Corporation, MCM*
• Melanie Robert – VP & CMO at Destination Ontario

Session 4: Disrupting from Within – Thursday, November 12th

Transformative technologies are continuously transforming marketing, enabling hyper-personalization, true predictive 1:1 marketing.  In turn, leading CMOs are creating new and vital roles, developing highly integrated team structures, building internal capabilities and adopting agile methodologies. Join us to hear how marketing leaders are transforming their marketing organizations.

Panelist:

• Paul Tedesco – EVP, Managing Director at TrackDDB and Tribal Worldwide, DeGroote MBA*
• Greg Shelly – Vice President, Enterprise Digital Marketing, Canadian Tire
• Christopher Mercer – Vice President Global Marketing, Morneau Shepell

Session 5: Leading Organizational Alignment – Thursday, November 26th

Silos and empires simply don’t work anymore. In order to achieve the change and growth required to succeed, organizations need a collaborative and customer-obsessed culture.  CMOs are being called to step up as lead collaborators in this endeavour. Join us as successful marketing leaders share their winning strategies for driving collaboration and alignment.

Panelists:

• Adine Carter – VP Communications & HR, Argor Development Corporation, MCM*
• Christine Szustaczek – CCO Sheridan College, MCM*
• Steve Carter  – Director of Marketing Mitsubishi Motor Sales of Canada Inc.
• Tyler Lessard – VP Marketing, Vidyard