The Science of Designing & Delivering Powerful Presentations

The goal of this full-day course is to provide evidence-based strategies for designing and delivering effective and engaging presentations.

Whether you are training staff, pitching a proposal, or marketing to potential clients, understanding how to enhance your message for focus, clarity, and engagement will help your audience retain information for the long-term.

The three areas in which you will improve your presentation skills are:

  1. Structure, Story and Message
  2. Multimedia Design Principles for Effective Slide Design
  3. Rehearsal and Delivery


  • Real-Time application of skills learned throughout the day to solidify your understanding
  • Analyze before and after improvements in structure, visuals and delivery of presentations to evoke higher-level critical thinking
  • Solve hands on activities with diverse group members to broaden your perspective

Learning Outcomes

  • Give you the tools to build structure into your presentations.
  • Identify effective visuals and put them into practice.
  • Complete your presentation with effective delivery methods to motivate a call to action.
  • Culminating on the delivery of a complete POWERFUL presentation.

***Please note that this course can be customized to your organization’s needs and can be delivered onsite or at the Ron Joyce Centre in Burlington.  For more information, click here.

Program Faculty

Dr. Joe Kim is an Associate Professor in Psychology, Neuroscience & Behaviour at McMaster University. He coordinates the innovative MacIntroPsych program (, directs the Education and Cognition Lab ( and organizes the annual McMaster Symposium on Education & Cognition ( His research interests include multimedia learning principles and evidence-based approaches to education and training. Follow him on Twitter @ProfJoeKim

Dr.Barbara Fenesi has extensive experience in multimedia design research and has published widely in education and cognition. Currently, she is an Assistant Professor in the Faculty of Education at Western University. She applies her background in cognitive psychology to better understand factors that promote brain and body health and uncover evidence-based strategies that promote memory and learning across the lifespan.

Paulina Rzeczkowska is a digital media specialist with over 10 years of experience in digital image creation and its implementation for effective visual communication, particularly in multimedia presentations. She has a unique interdisciplinary background in neuroscience (Master of Science) and commercial photography that she’s applied to photo, video, web design, eLearning, and presentation consulting projects. She was a key member of the development team for the pioneering online web modules used in the MacIntroPsych program and continues her role as a course developer for McMaster University’s online undergraduate science courses. Her approach to design is analytical, fuelled by the challenge to improve upon current norms with evidence-based strategies, while incorporating her artistic creativity. In effect, Paulina creates aesthetically salient, functional designs that are informed by science.

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  • Dates and Fees

    Fall 2020 Session:
    Thursday, November 19, 2020

    8:30 a.m. – 4:30 p.m.


    $825.00 + HST

    Receive a $75 per course discount when registering for 5 full courses in the Executive Management Program.
    *Registration for all 5 courses must be done in the same transaction.

    All meals and parking are included.

    Cancellation Policy

    Payment Policy

  • Who Should Attend?

    • Mid to senior level managers who are aspiring to more senior roles
    • Business owners who are contemplating new opportunities
    • Professionals who want a solid foundation to deliver effective keynotes, pitches and inspire effective and efficient communication throughout their organization.
  • The Setting

    Classes are held at the:

    DeGroote School of Business
    Ron Joyce Centre
    4350 South Service Road
    Burlington, ON
    L7L 5R8

    The Ron Joyce Centre is easily accessible from the QEW and Go train service.