Thursday, November 28, 2019
8:30 am – 4:30 pm
Lessons from the World of Entertainment
Marketers are increasingly challenged to have their finger on the current pulse while the world speeds along at an ever accelerating pace. How is it possible to be both long term strategic yet responsive to the ever changing marketplace?
In this one day intensive program, we turn to lessons from the world of entertainment marketing including film, television and music as well as the brands that partner with them. Entertainment marketing weaves itself directly into contemporary pop-culture and this one-day intensive course will include compelling case studies, best-in-class examples and strategies to guide you in this age of acceleration.
Key discussion topics will include:
No pre-reading is required but “pre-viewing” of Marvel’s BLACK PANTHER is highly recommended for a specific case study that will be explored within the course.