Marketing in the Age of Acceleration

Lessons from the World of Entertainment

Marketers are increasingly challenged to have their finger on the current pulse while the world speeds along at an ever accelerating pace.  How is it possible to be both long term strategic yet responsive to the ever changing marketplace?

In this one day intensive program, we turn to lessons from the world of entertainment marketing including film, television and music as well as the brands that partner with them. Entertainment marketing weaves itself directly into contemporary pop-culture and this one-day intensive course will include compelling case studies, best-in-class examples and strategies to guide you in this age of acceleration.

Key discussion topics will include:

  • Moving from strategic to tactical…right now
  • Turning your marketing amp from 10 to 11
  • Leveraging the power & speed of social media
  • Placing a higher value on simplicity
  • Pivoting your brand story when it counts
  • The importance of contextual marketing

Learning Outcomes:

  • Leverage fresh marketing approaches and insights through an entertainment marketing lens
  • Understand how to better balance marketing strategy and speed in a rapidly moving environment
  • Gain an understanding of a contemporary approach to social media
  • Refine how you approach your brand story
  • Develop a base understanding of entertainment marketing, its approaches and tactics

Additional Note:
No pre-reading is required but “pre-viewing” of Marvel’s BLACK PANTHER is highly recommended for a specific case study that will be explored within the course.

Greg Mason

Greg Mason is the Vice President of Walt Disney Studios Motion Pictures Canada. He is responsible for driving the marketing of all Disney, Pixar, Marvel and Lucasfilm titles in Canada. He has...
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  • Dates and Fees

    Spring 2019

    $825.00 + HST

    Receive 10% off when bundling 3 or 4 courses or 15% off when bundling 5 or more.

    All meals and parking are included.

    Cancellation Policy

    Payment Policy

    Contact us for information about funding options.
  • The Setting

    Classes are held at the:

    DeGroote School of Business
    Ron Joyce Centre
    4350 South Service Road
    Burlington, ON
    L7L 5R8

    The Ron Joyce Centre is easily accessible from the QEW and Go train service.

  • Learn More

    For more information, please contact Lynn Petruzzella at petruzl@mcmaster.ca or by telephone at 905-525-9140 Ext. 20509.