Establishing Influence and Executive Presence in a Virtual Worksphere

Develop your leadership and executive presence so you are cool, calm, and collected in any circumstance and can effectively lead others.

Through experiential exercises, you will learn how people are really influenced in their day-to-day tasks and how you can do this non-coercively, to lead your team.

Why take this course?

  • Learn how people are really persuaded and influenced, non-coercively
  • Learn the six principles of persuasion and influence, and how to apply them in all you do
  • Learn about your strengths and areas of opportunity conveying dominance, mastery, and leadership

Course overview

Successfully making a favorable impression, getting people to believe in you or buy into your ideas, or establishing your influence, requires getting others’ subconscious brain on-side. Winning their subconscious brain means establishing a meaningful, authentic connection with others so they may like you, trust you, and hopefully comply with you.

As companies have been forced to WFH through the pandemic, and many continue operations in a virtual worksphere indefinitely, there is an obvious and growing challenge for colleagues: human struggle to connect meaningfully using technology, our brains were designed to interact face-to-face.

In this course, we will uncover frontier insights from brainscience on how others perceive you and all the information you present to them, online, virtually. Surprising facts? Others aren’t using the conscious, logical, rational, language-centers of their brains as we assume they are: instead their brain prefers to work on subconscious, social, emotional, circumstantial, contextual and image-based impulses to make all of its decisions.

Dispelling some of the common myths and exciting audiences with new and neat brain facts, Dr. Brynn ‘unravels the brain like an onion’ to reveal her ‘6 brainscience secrets’ for increasing your influence and persuasiveness in a virtual worksphere by getting to the core of human interpersonal decision-making, influence-creation, and virtual impression-crafting, so you may develop your leadership, presence, influence, and persuasiveness with others.

Online Program Highlights:

  • Insights are practical, usable, real & applied
  • Entertaining, business-propagating way to deliver professional development & skill-enhancement

Click here for technology requirements for online learning programs.

This course can be customized to your organization’s needs and can be delivered online, onsite or at the Ron Joyce Centre in Burlington.  For more information, For more information, click here.

Facilitator Information

Currently ranked in the top 3 in the world for human behavior experts in business, Dr. Brynn Winegard is a multiple award-winning Professor, Professional Speaker, and Expert in ‘business-brain’ sciences.

After a decade in corporate marketing and an ongoing career as a Professor of Business, today, Dr. Brynn can be found year-round on stages and screens all over the world departing frontier insights from brainscience that will be sure to please you and help elevate your daily business. When Dr. Brynn isn’t speaking to groups like ours, she is a regularly featured expert commentator in television, radio, and print – having appeared hundreds of times on the airwaves of broadcast networks across North America.

Dr. Brynn has recently presented her findings to the world’s top organizations – Google, Coca-Cola, Toyota, General Reinsurance, The Gates Foundation, Novartis, Nestle, RBC, TD, USAA, Franklin Templeton, AIG, Fidelity, Avery, Georgia Pacific just to name a few, among hundreds more…. and now us!

For even more on Dr. Brynn, her research, writing, instructional videos, and appearances please visit: www.drbrynn.com



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  • Dates and Fees

    Fall 2020 Online Session:

    Day 1: Friday, October 2 (8:30am-12:30pm)

    Day 2: Follow Up: Friday, November 6 (10:30am-11:30am)

    $750.00 + HST

    $700+ HST per course if you sign up for 5 or more courses.*Registration for all 5 courses must be done in the same transaction.

    Cancellation Policy

    Payment Policy

  • Who Should Attend?

    • Mid to executive level managers who want to further develop their team development skill-set.
  • The Setting

    This is an online course.

    If you’d like more information about our online format, please contact Lynn at petruzl@mcmaster.ca.

  • Learn More

    For more information, please contact Lynn Petruzzella at petruzl@mcmaster.ca.