$895.00 + HST
$700+ HST per course if you sign up for 5 or more courses.*Registration for all 5 courses must be done in the same transaction.
Go beyond reporting by using data to enable better decisions through storytelling
Understanding how to derive valuable insights from data and deliver them in a way that has impact.
Why take this course?
Through participation and practice, participants will:
Course overview
Data has been described as the new ‘oil’ or more appropriately the new ‘fuel’ to help organizations make better decisions. There remains a gap between reporting on data and communicating insights and ideas born of data. The goal of this course is to teach participants how to make data usable and more effective by understanding your audience and choosing the right story to enable effective decision making. Leveraging data to drive business success.
By the end of this workshop, participants will:
This course can be customized to your organization’s needs and can be delivered online, onsite or at the Ron Joyce Centre in Burlington. For more information, click here.
Facilitator Information
A 25-year marketing industry veteran, Paul Tedesco has spent his career focusing on using data, technology and analytics to enable companies to build more efficient communications with customers and employees. Paul currently heads up the North American operations of Track DDB, a leading digital, data, technology and analytics agency focusing on delivering connected experiences for some of the world’s best brands.
Paul Tedesco (MBA, DeGroote School of Business, McMaster University) has been an instructor in Marketing at the MBA and EMBA level for over 15 years. Paul’s area of focus is in Value Creation specifically in the Data, Technology and Analytics area and he has been and instructor in Brand Management, Customer Value Creation and Data
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