Inside The Mind of The CMO
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Inside The Mind Of The CMO

DeGroote Executive Education, Jan Kelley Marketing, and the McMaster’s Master of Communications Management Program are thrilled to present this 5 part complimentary webinar series for marketing leaders (and aspiring leaders) to understand what CMO’s are thinking about, strategy, and key issues they are facing within their organizations.

During each session, you’ll hear directly from an esteemed live panel of Canadian marketing leaders from CIBC, PepsiCo Foods, Petro-Canada, Geotab, Plan Canada, Sobeys, Mitsubishi, Sheridan College and Second Cup to name a few. They’ll talk about challenges they are facing as marketing leaders and actions they are taking to win.

Our goal is to have you leave inspired to create change and test the boundaries of what’s possible as you drive both brand and business growth in your organization.

Session 1: Driving Growth (September 23rd)

Session 2: Building Purpose Led Organizations (October 14th)

Session 3: Taking Ownership of Customer Experience (October 28th)

Session 4: Disrupting from Within (November 12th)

Session 5: Leading Organizational Alignment (November 26th)

For more information on the sessions, including our panelists, click here.

Register for the Series by clicking here.

Essential Leadership Skills

Wednesday, October 12

Learn how to become a trusted leader and develop your own leadership style.

Negotiation Intelligence: Theories and Practice Leading to Impactful Outcomes

Thursday, October 20

This course will focus on the principles of negotiation, identify the best method and platform to engage in a negotiation, and best practices for an optimal outcome in different situations.

Establishing Influence and Executive Presence

Friday, October 28

Develop your leadership and executive presence so you are cool, calm, and collected in any circumstance and effectively lead others.
In-person @ Ron Joyce Centre, Burlington, Ontario


DeGroote School of Business | McMaster University
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