Digital Transformation for Competitive Advantage

Digital Innovation and Leadership ProgramDigital technologies and information systems can play a strategic and transformative role in creating and sustaining a competitive advantage for organizations. Managers need to be equipped with sufficient knowledge to make informed decisions involving information systems including those leveraging Big Data.

This course will address the fundamental question:  What is the role of digital technologies and information systems in creating and sustaining a competitive advantage for organizations in today’s complex business environment?

The course is taught from a strategic perspective and employs an experiential learning approach. Case studies and real-life examples will expose participants to the various opportunities and challenges involved in managing information systems in different industries and contexts.

 

LEARNING OUTCOMES

By the end of this course, participants will be able to:

  • Describe the basic concepts, terminology, and principles of digital information systems and recognize their importance to the success of any organization
  • Understand the potential capabilities, use, and transformative effect of different types of digital information systems within an organization
  • Acquire a working knowledge of business intelligence, big data and data analytics
  • Gain an understanding of the policies, processes and actions that enable firms to reap the full benefits of their investments in information systems

 

Dr. Khaled Hassanein

Dr. Hassanein is a Professor of Information Systems, Associate Dean (Graduate Studies & Research), and Director of the McMaster Digital Transformation Research Centre (MDTRC) at the DeGroote School of Business, McMaster University. His interdisciplinary research interests...
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  • Receive 10% off when bundling 3 or 4 courses or 15% off when bundling 5 or more.

    All meals and parking included

    Cancellation Policy

    Payment Policy

  • Dates and Fees

    TBD

    $825 + HST

    Contact us for information about funding options.
  • Who Should Attend?

    This course is for anyone with interests in understanding how to successfully manage the digital transformation of their organization to maximize its potential benefits and minimize its disruptive effects.

  • The Setting

    Classes are held at the:

    DeGroote School of Business
    Ron Joyce Centre
    4350 South Service Road
    Burlington, ON
    L7L 5R8

    The Ron Joyce Centre is easily accessible from the QEW and Go train service.

  • Learn More

    For more information, please contact Lynn Petruzzella at petruzl@mcmaster.ca or by telephone at 905-525-9140 Ext. 20509.