Talent Management: Data Analytics and HRM

Woman Showing Analytics Report at a Table

To recruit and retain top talent successfully, organizations must make a strategic decision to commit time, resources, and effort to the cause. Learn how data analysis can improve talent management in your organization.

“People analytics” is the concept of applying data analysis methods and tools to human resources. Organizations use it to make strategic, evidence-based HR decisions. Whether you are tasked with generating HR data and drawing insights from that data, or you are responsible for developing impactful and relevant employee programs based on those insights, this course is for you. 

Learn how to use data analysis to inform employee:

  • Recruitment and Acquisition
  • Engagement
  • Development
  • Retention
  • Program Development

This course uses simulations and case studies to provide a practical perspective. The instructor, Dr. Rick Hackett, is a Canada Research Chair in Organizational Behaviour and Human Performance.

Learning Outcomes

By the end of this course, you will be able to:

  • Use analytic strategies to build and maintain a high performance work system.
  • Understand and apply key people analytics terms and concepts.
  • Understand the economic and strategic value of using analytic approaches and tools to make evidence-based HR decisions.
  • Explain important people analytics concepts and apply them in the workplace.


 Day 1

  • Introduction to Strategic HR Analytics
  • High performance work systems
  • Talent Acquisition: recruitment, assessment and selection
  • Case examples, video vignettes, and discussions on applying analytics to talent acquisition

Day 2

  • Talent Management: employee engagement, development & retention
  • Case examples, video vignettes, and discussions on applying analytics to talent management

Program Facilitator: Dr. Rick Hackett

Dr. Rick Hackett is a Canada Research Chair (Tier 1) in Organizational Behaviour and Human Performance, and Fellow of the Canadian Psychological Association. He specializes in executive/managerial assessment, leadership, HR recruitment,testing, selection,...
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  • Dates and Fees

    Day 1: Thursday, February 1, 2018

    Day 2: Thursday, February 8, 2018

    8:30 a.m. – 4:30 p.m.

    $1,695 + HST
    Receive 15% off when bundling 3 courses.

    Price includes:

    • Parking
    • Breakfast, lunch, snacks, and beverages
    • All program materials

    Cancellation Policy

    Payment Policy

    Contact us for information about funding options.
  • Who Should Attend?

    These courses are designed for experienced managers and executives who want to understand and leverage digital innovation and data analytics in their areas of responsibility. There are no prerequisites to enroll in these courses.

  • The Setting

    Classes are held at the:

    DeGroote School of Business
    Ron Joyce Centre
    4350 South Service Road
    Burlington, ON
    L7L 5R8

    The Ron Joyce Centre is easily accessible from the QEW and Go train service.

  • Learn More

    For more information, please contact Lynn Petruzzella at petruzl@mcmaster.ca or by telephone at 905-525-9140 Ext. 20509.