Strategic Trends in Data Analytics

Do you know what comes next?

Person at Laptop with Tools Around HimMore data is produced today than ever before in human history. Everywhere you turn people are talking about the revolutionary potential of Big Data, yet most organizations struggle to unlock this potential, as a growing number of digitally-focused competitors redefine the cost of doing business. This course gives you a holistic understanding of key considerations for integrating data analytics within your operation, and practical guides for navigating the rapidly evolving language, opportunities, and challenges of Big Data, and the transformative process of becoming a data-driven organization.

Learning Outcomes:

By the end of this course, students will be able to:

  • Define key data analytics terms and concepts
  • Develop strategic plans for the application of data analytics
  • Assess and guide organizational readiness to integrate data analytics
  • Understand and monitor data-related business trends
  • Understand how to identify and best navigate the social and ethical issues arising in the digital age

Agenda

Day 1

  • Understanding Data Analytics
  • Types of Data Analytics
  • Leading Transformation

Day 2

  • Design Thinking for Digital Transformation
  • Data Acquisition Strategy
  • Data Ethics and Governance

Facilitators for Strategic Trends in Data Analytics

This two-day session will be facilitated by Dr. Milena Head and Jonathan Carrigan

Dr. Milena Head Dr. Milena Head is a Professor of Information Systems and the Wayne C. Fox Chair in Business Innovation at  at the DeGroote School of Business.  Her research focuses on human-computer interaction, technology...
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  • Dates and Fees

    Day 1: Friday, May 4, 2018

    Day 2: Friday, May 11, 2018

    8:30 a.m. – 4:30 p.m.

    1 course (2 days) = $1,695
    3 courses (6 days) = $4,322.25
    (discount of 15%)

    Price includes:

    • Parking
    • Breakfast, lunch, snacks, and beverages
    • All program materials

    Cancellation Policy

    Payment Policy

    Contact us for information about funding options.
  • Who Should Attend?

    This course is for anyone that wants to build a deeper understanding how data analytics is revolutionizing business, and how to lead the transformational process of becoming a data-driven organization. There are no prerequisites to enroll in these courses.

  • The Setting

    Classes are held at the:

    DeGroote School of Business
    Ron Joyce Centre
    4350 South Service Road
    Burlington, ON
    L7L 5R8

    The Ron Joyce Centre is easily accessible from the QEW and Go train service.

  • Learn More

    For more information, please contact Lynn Petruzzella at petruzl@mcmaster.ca or by telephone at 905-525-9140 Ext. 20509.

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