Day 1: Tuesday, April 10, 2018
Day 2: Thursday, April 12, 2018
Over the past decade, marketing and advertising has undergone a drastic change from one based on interruption and repetition to one based on targeting and relevance. A world once dominated by ‘madmen’ now belongs to the ‘mathmen’.
In this course, we will look at the science behind getting the right message to the right customer at the right time in the right channel. We will look at the elements of analytics that help us understand what has happened, why it has happened, what will happen next, and what we should do to make what we want to happen… happen. Visualizing and communicating key findings will be an important focus done through presentations, discussions and real world case studies.
Key discussion topics will include: