Tuesday, November 27, 2018
8:30 am – 4:30 pm
Over the past decade, marketing and advertising has undergone a drastic change from one based on interruption and repetition to one based on targeting and relevance. A world once dominated by ‘madmen’ now belongs to the ‘mathmen’.
In this course, we will build on the concepts learned in “Marketing Data & Analytics” by taking a deep dive into the management of data and how we can create analytical models to drive improved marketing performance.
We will look behind the curtain at the tools this new breed of ‘mathmen’ use to drive optimized marketing performance.
Key discussion topics will include:
By the end of this course, participants will be able to:
***IMPORTANT NOTE – It is recommended that “Marketing Data and Analytics” be taken prior to this course.