Jacquie Hoornweg, MCM, ABC

Connecting practice with purpose.

Jacquie Hoornweg is managing partner of a communication, public affairs and policy consultancy working in the energy and urban infrastructure sectors, globally. She advises senior industry leaders on business, regulatory and communication strategy to achieve business goals and manage reputation and brand. In execution on those strategies, her team uses traditional and digital communication strategies and tactics to strengthen relationships and create clear, transparent and engaging communications for both internal and external audiences. The team creates content that brings clients’ value propositions and identities to life for their communities, stakeholders and customers.

Jacquie teaches reputation management in McMaster’s Master of Communication Management (MCM) program, a partnership degree offered by McMaster University and Syracuse University for professionals in the areas of public relations, public affairs, communications management and related fields.

Until 2014, Jacquie served as part of the executive management team at Ontario Power Generation, as an advisor to the President and CEO with management accountabilities that included oversight for all aspects of internal and external brand, communication and relationship management including building mutually-beneficial relationships with Aboriginal communities, stakeholders, government, media, communities surrounding OPG facilities and with OPG’s valued employees. Jacquie has been a member of several boards and chaired the Durham Strategic Energy Alliance, overseeing the 2010 formation of an incubator for entrepreneurs and start-up companies in Durham Region, known today as the Spark Centre. She began her career in media, including several years as an award-winning reporter and editor with the Metroland Durham Media Group.

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