Paul Tedesco (MBA, DeGroote School of Business, McMaster University) has been an instructor in Marketing at the MBA and EMBA level for over 15 years. Paul’s area of focus is in the Data and Analytics area and he has been an instructor in Data and Analytics, Brand Management, Marketing Communications, and Service Design.
A 25-year marketing industry veteran, Paul has spent his career focusing on using data and analytics to deliver the right message to the right customer at the right time. This journey has led from mass advertising to promotions, shopper marketing and 1:1 CRM. Paul currently heads up the North American operations of Track DDB, a leading data, analytics, direct marketing and digital agency.
Paul’s specific area of research and interest is in decision science. He is focused on how to use diagnostic, predictive and prescriptive analytics and modelling to make better business decisions.