Social Media: Strategies for Success

Almost everyone has a sense that social media is changing the world and how people communicate. Executives need to know how to effectively communicate and develop a brand online in order to harness this power. This course is an intensive, hands-on, case study based workshop to teach executives how to use the power of social media to transform and amplify their organizational and personal relationships with stakeholders.

Learn how to use social media to support and develop your organization’s brand, reputation and relationships with customers and peers. Find out why it’s important to participate on social media platforms not only for your own personal career growth, but to develop your business as well.

This one day course focuses on three fundamental elements:

1. What is social media and how can it be used strategically to help achieve your organization’s goals?
2. How is social media changing how people interact with each other and with organizations?
3. How do you build an online community around your organization using social media and how can you measure the effectiveness of your strategy?

Part 1: Learning the Ropes

• What is social media?
• Information about the different services.
• The transformative power of social media.
• Hands-on tutorial about getting started with Linkedin, Facebook, Twitter and Foursquare.
• Quick case study.

Part 2: Understanding How Social Media is Transforming Society and Business

• Personal computers are becoming portals to the cloud.
• Device-specific applications are becoming more popular (iPad, iPod, Playbook, Kindle, and more).
• Demographics are shifting and changing.
• Virtual living is changing consumers into “prosumers” (producer-consumers).
• Quick case study.

Part 3: Social Media Strategy and Metrics

• Crisis readiness.
• Reputation and relationship management.
• Analytics: Keeping track of your message, reputation and relationships.
• Metrics: Measuring and evaluating your social media strategy.
• Quick case study.